Written thanks to Anne-Carole Delhommeau’s precious notes
The full version of this speech is to be published in Cahiers de Sol France in French and in Reflections in English (automn 2014)
To drive change, people need to know what the business is, how the change will go, what is expected from me and what it will change for me. There is a need to conduct a shared project. The golden rule: Align all energies to better release initiatives and innovations. We must try to organize it in the most open and shared way as possible (…)
The company is not only an economic actor, it is a major player in all its eco-system. I propose that we try to reformulate the mission of the company, which is a player in the responsible development of society. We require numerous things from companies: economic development, quality of service, productivity growth, innovation, investment, development, purchasing policy, strong contribution to shareholder wealth (…)
A company exists only if it includes all its stakeholders (…) We must get a balanced and equitable consideration of all stakeholders. Customers: in exchange for good services we earn their loyalty. This is true with staff (their commitment), with territories (their support in exchange for listening), SMEs (their contribution), shareholders (their confidence), citizens (their support, their contribution to the quality of your image).
That requires a dialogue among all the people, all stakeholders, levels of the company, internal and external. The dialogue is not up just when things are going badly, it is the core of a management of change. Without this method we would have failed the enormous challenges of La Poste (…).
Consider the company as a living body, that’s a singular discipline of decision and change (…).